Aurora FinancialLaunch Commercial
Brand CommercialA launch commercial connecting better KiwiSaver choices with the freedom to pursue the experiences and ambitions that matter.
- Client
- Aurora Financial
- Location
- Christchurch / Canterbury, New Zealand
- Services
- Creative / marketing strategy / Scripting / Voice-over / Video production / Post-production
The objective
Communicate the value of making the right KiwiSaver decision without falling into conventional financial-services imagery.
The thinking
Connect long-term financial choices with the experiences people want their future to enable — cycling, mountain biking, hiking and alpine adventure.
The production
CQ developed the strategy and script, then carried the project through voice-over, production and post-production.
The three-day production took place across Christchurch / Canterbury, including remote alpine locations and an overnight stay in a mountain hut.
The output
One launch commercial, distributed across social media, YouTube and television.