Parihoa GarageSeries Launch
Automotive / Content SeriesA cinematic automotive series and promotional content system built around Parihoa's private collection of more than 80 vehicles.
- Client
- Parihoa
- Location
- Muriwai, New Zealand
- Services
- Content strategy / Series format development / Scripting / Video production / Post-production / Promotional content
The starting point
The core idea for Parihoa Garage already existed when CQ was approached. The role was to turn that concept into a complete video series and promotional content system.
The thinking
Define how the series should look, how episodes should be structured and paced, and how each release would be supported across social media.
The production
CQ handled the video strategy, scripting, production and post-production. Short-form content supported individual episodes, while trailer assets introduced the series as a whole.
The content system
- 8 full episodes, approximately 15–20 minutes each
- 1 promotional reel for every episode
- 1 main series trailer
- 1 shorter trailer cutdown
- 1 approximately 15-second hype trailer