The Reset SanctuarySocial Awareness Campaign
Campaign / WellnessA strategy-led social campaign built around relatable customer stories and the genuine reasons people use The Reset Sanctuary.
- Client
- The Reset Sanctuary
- Location
- Sunshine Coast, Australia
- Services
- Creative strategy / Campaign strategy / Scripting / Video production / Lighting / Voice-over / testimonial development / Post-production
The objective
Develop an awareness campaign built around relatability rather than conventional wellness advertising.
The thinking
Four core films centred on real customers and their genuine reasons for using the sanctuary. Each story represented a different type of person, giving viewers something of themselves to recognise.
Personality, authenticity and natural delivery shaped a soft testimonial approach.
The production
Each of the four main pieces involved story development, scripting, voice-over / testimonial structure, lighting, filming and post-production.
The work
Four core films, plus a fifth lightweight content piece showing a customer using compression recovery boots as a timelapse.